Products

This gentle exfoliant removes dry, dead skin to reveal a fresh, radiant complexion. Why you'll love it: Non-harsh liquid formula removes dead skinReveals a glowing, younger-looking complexionAllure Best of Beauty...

This lip mask is crafted with nourishing ingredients to effectively hydrate and soften your lips, leaving them smoother and healthier. Why we love: Leave-on formula delivers intense hydration to soothe...

Nourishing cleansing balm that melts into oil and rinses off cleanInfused with hyaluronic acid, ceramides and peptides for smooth, hydrated skinSuitable for all skin typesRecommended to double cleanse for extra...

What it is: A solid cleansing balm that melts into a luxurious oil to easily melt away makeup. Why you'll love it: Makeup remover cleansing balm easily removes cosmeticsLeaves skin...

Multi-use, hydrating gel serum drops that reveal a juicy, radiant complexion both instantly and over time. Why you'll love it: Gel serum drops Gives skin a dewy, plump look with a...

What it is: A long-lasting liquid concealer that provides crease-resistant full coverage with a satin finish. Why you'll love it: Full coverage concealer with a satin finish Long-lasting wear Large doe...

The e.l.f. Cosmetics Hydrating Core Lip Shine is a 2-in-1 melting lip balm combining an outer shell with a hint of color, and an inner heart shaped core packed with...

The primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application. The formula is infused with grape, Vitamins A, C, & E to help boost complexion and...

This Illuminating Primer is ideal for creating a radiant glow with subtle shimmer. The weightless silky formula is great for all skin types. This illuminating primer fills in fine lines...

Introducing a distinctive, adhesive gel primer with a revitalizing watermelon aroma - now available for a limited time! This primer expertly holds makeup in place. Why you’ll love it: Unique...

This limited-edition lip oil provides a translucent, glossy hint of pink shimmer and a delightful watermelon fragrance. Why you'll love it: Limited-edition lip oil slicks lips with a sheer pop...

Create the perfect brows and keep lashes full and lush with this Eyelash & Eyebrow Wand. The spoolie brush head helps to define lashes and remove clumps after mascara application....

Elf Lash It Loud Mascara is a must-have for voluminous lashes. With its innovative brush and formula, it provides up to 300% more volume for a bold and dramatic look....

A long time industry mascara favorite is Benefit Roller Lash, made famous by its curved brush for its lifting and curling capabilities. Until recently, there wasn’t really a true dupe...

A lengthening mascara that uses buildable tubing technology to give the dramatic look of lash extensions.  Tubing technology wraps lashes in lightweight tubes for instant, buildable length Flexible, tapered silicone...

Introducing the new and improved Elf Lip Exfoliator Strawberry 3g, a gentle sugar-based scrub that removes dry, dead skin for softer, smoother lips. Say goodbye to chapped lips and hello...

This Lip Plumping Gloss helps plump the lips with nourishing hydration. The invigorating high-shine formula provides a soothing sensation while it volumizes. Enriched with Vitamin E and Coconut Oil to...

Apply and blend your Camo Liquid Blush—and other cream and liquid blushes—like an e.l.f.ing pro! This liquid blush brush features an angled brush head to easily blend out and stipple...

AMPED UP EYE LOOK: Get an amped up eye look with e.l.f. Liquid Metallic Eyeshadow! This liquid eyeshadow delivers a high-impact, metallic finish through multi-dimensional metallic pearls. The shade Comet...

This liquid primer is designed for a long-lasting makeup application and to create a poreless appearance. It is lightweight and comes in a 28 ml size. Why you'll love it:...

Putty Primers are the #1 mass primer in America.* Our best-selling face primer goes luminous! This primer delivers a soft, radiant base for your makeup application. What we love: Infused...

Transform your makeup routine with our Makeup Mist & Setting Spray. This unique formula is specially designed to keep your face and eye makeup in place throughout the day while...

What is it: A lightweight clear setting spray infused with essential vitamins to set makeup, control shine, and hydrate skin. Why we love: Lightweight, clear formulaHelps makeup stay put and...

Our best-selling primer goes matte! This velvety, formula delivers a perfect matte finish. What we love: This skin perfecting mattifying primer is infused with kaolin and white charcoal Absorb excess...

Ideal for creating a smooth base for foundation, use this versatile mineral primer before applying makeup. The weightless silky formula is great for all skin types. This primer fills in...

Introducing the Elf Mini Holy Hydration! Face Cream 15g - a non-greasy, hydrating moisturizer that deeply nourishes and rejuvenates the skin. Why you'll love it: Travel friendlyReplenishes moisture for supple...

A cream-to-powder, wear-everywhere blush stick that delivers a highly blendable kiss of color to eyes, lips, and cheeks. Versatile, multi-use stick makeup for eyes, lips, and cheeksNon-greasy feeling, lightweight formula...

What it is: A water-resistant retractable eyeliner pencil with a rich, creamy formula and incredible staying power. Why you’ll love it: Smudge-resistant, long-lasting formulaIntense color with a matte finishConvenient retractable...

What it is: A water-resistant retractable eyeliner pencil with a rich, creamy formula and incredible staying power. Why you’ll love it: Smudge-resistant, long-lasting formula Intense color with a matte finish Convenient...

10-piece eyeshadow palette featuring a range of neutrals and rose golds to create everyday eye looks like a pro A mix of matte, shimmer and pearl finishes Ultra-pigmented, blendable color...

What it is: Highly pigmented and blendable 10-shade eyeshadow palettes in a mix of mattes and shimmers. Why you’ll love it: Choose from eight 10-shade eyeshadow palettes in a range of different...

Our Perfect Finish HD Powder fills in fine lines and blur imperfections, giving your skin a soft, smooth finish. Use anytime, anywhere with the convenient, portable compact. All e.l.f. products...

Utilizing the same formula but with a fresh appearance, our Poreless Face Primer diminishes enlarged pores, fine lines, and wrinkles, creating a flawless and seamless base for makeup that lasts....

Poreless Putty Face Primers are the #1 mass primer in America.* Voted Best Mass Primer by Influenster! What it is: The ultimate makeup-locking face primer for a smooth and flawless finish. Why you'll...

Enjoy this cheek palette with 4 gorgeous blush shades that allow you to mix and match to create different looks. Create a beautifully pigmented look that lasts all day. e.l.f....

Expertly apply and blend powder products with the Elf Powder Brush. The soft, synthetic bristles evenly distribute product for a flawless finish. Achieve a smooth and effortless makeup application with...

What is it: A compact powder contour palette made up of four bronzing shades, designed to sculpt, shade, and brighten your complexion. Why we love: Contour powder formula with a satin...

Discover the benefits of our bi-phase makeup setting spray, featuring a remarkably fine mist that effectively holds makeup in place for extended wear while providing a nourishing, dewy appearance.. Why...

A sticky-as-e.l.f. primer that grips makeup for long-lasting wear while helping minimize the look of excess shine for a smooth, matte finish.

This primer is a gel-based formula that hydrates and smooths the skin while providing a firm grip for your makeup. Why you'll love it: Gel primer formula grips makeup Gives skin...

What it is: A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup. Why you'll love it: Gel primer formula with...

This lightweight, tinted powder sets your makeup and helps blur the face for a smooth, shine-free complexion. Can be used alone, or applied throughout the day for a quick touch-up....

What it is: A long-wear powder blush infused with primer for seamless blending and incredible staying power. New shades available! Why you'll love it: Primer-infused blush for long-lasting colorBuildable color...

E.l.f. Primer-Infused Matte Bronzer delivers a natural, sun-kissed glow with a long-lasting, smudge-proof finish. Its unique formula, infused with a subtle primer, glides on smoothly and blends effortlessly to minimize...

Long-lasting, eye-opening lift for more voluminous lashesErgonomic handles for comfortable and easy useSpecially designed contoured curve and stronger spring for safe and easy lash curlingMade from skin-loving ingredients and 100%...

What is it: A dermatologist-developed, clean skincare set featuring our Pure Skin collection—all in perfect on-the-go sizes. Why we love: Trial and TSA-friendly sizesEnriched with skin-loving ingredients like Oat Milk,...

Indulge in the smooth texture and lightweight feel of our putty-to-powder blush, expertly designed to seamlessly blend into your skin. Why you'll love it: Highly pigmented, creamy blush formula melts...

A unique cream-to-powder bronzer that delivers highly pigmented, buildable color for a natural sun-kissed glow.

What is it: An under-eye brightener that works to correct the appearance of dark circles and illuminate the under-eye area for a refreshed look. Why you'll love it: Features color-correcting...

What is it? The triple-threat face primer set you need to create the perfect canvas.  Why We Love: Includes 3 putty primers formulated to be used on different areas of the face...