New Releases

 intense and flattering nudes, Non-drying and smudge-proof. Silhouette bullet for defined lip lines and a smooth glide for coverage in just one swipe. Express yourself and your attitude, Lips feel...

Highly pigmented, intense black colour that doesn't fade 0.4mm tip for ultra-precise, ultra-defined lines Ideal for winged eyes or eye flick looks Optimum control thanks to its grip zone hold...

No falsies. No extensions. Just fibers. Voluminous® X Fiber Washable Mascara is both a volumizing mascara and a lengthening mascara. This two-step fiber mascara system creates extreme volume and length.First, prime...

L'Oréal Paris introduces Hyaluron Expert Replumping Serum formulated with 1.5% Hyaluronic Acid will instantly hydrate and smooth out -40% of fine lines in 4 weeks! Our highest ever concentration of...

Ready to blow away the rules of volume? L’Oreal Paris introduces Air Volume Mega Mascara, a new evolution of mega lash volume that inflates and puffs up lashes, just like...

Magic Dry Shampoo is the 1st invisible dry shampoo. It is powered by fine rice powder, a naturally oil-absorbing ingredient, to remove excess oil and instantly refresh hair without the...

Hyaluron Expert Tissue Mask is a 24hr replumping moisturizing mask. Ultra thin and bursting with Hyaluronic acid anti-fatigue tissue mask. Instantly smoothes and replumps skin with a close skin fit...