New Releases

This Elf Concealer Brush boasts synthetic bristles that apply concealer with precision and blend effortlessly for a flawless finish. The soft bristles help to evenly distribute product without streaking or...

This Elf Concealer Brush boasts synthetic bristles that apply concealer with precision and blend effortlessly for a flawless finish. The soft bristles help to evenly distribute product without streaking or...

This Elf Concealer Brush boasts synthetic bristles that apply concealer with precision and blend effortlessly for a flawless finish. The soft bristles help to evenly distribute product without streaking or...

Enhance your brow game with the Elf Brow Comb & Brush. The dual-sided design features a comb to help tame unruly brows and a brush to evenly distribute product for...

This Elf Blush Brush is crafted with high-quality, synthetic bristles that evenly distribute blush for a natural, glowing finish. Designed by makeup experts, it ensures precise application and effortless blending...

Introducing the Elf Eyeshadow "C" Brush. This professional-grade brush is crafted with precise, densely packed bristles for effortless eyeshadow blending and application. Achieve seamless, professional results with every use. Upgrade...

Achieve a flawless, airbrushed finish with the Elf Buffing Foundation Brush. Its densely packed, synthetic bristles blend and buff foundation for a smooth, even complexion. Expertly designed for precision and...

Expertly apply and blend powder products with the Elf Powder Brush. The soft, synthetic bristles evenly distribute product for a flawless finish. Achieve a smooth and effortless makeup application with...

Crafted with precision and expertise, the Elf Angled Blush Brush is a must-have for flawless makeup application. The angled shape allows for precise placement of blush on the cheekbones, while...

Apply and blend your Camo Liquid Blush—and other cream and liquid blushes—like an e.l.f.ing pro! This liquid blush brush features an angled brush head to easily blend out and stipple...

e.l.f.'s Ultimate Makeup Blending Brush is specifically designed for advanced makeup techniques that help achieve professional looks. The large dome-shaped head and densely packed bristles maneuver in and around the...

This soft, synthetic brush lets you apply product with the lightest touch for a soft, sheer, natural-looking effect. The slight point at the tip fits nicely into the contours of...

Experience the power of NYX Pro Makeup Duck Plump High Pigment Plumping Lip Gloss. This gloss offers both immediate and long-term plumping effects, giving you fuller and more voluptuous lips....

Introducing the Conair Aprichottie 2 in 1 Styler. This versatile styling tool offers a 2 in 1 function, allowing you to both straighten and curl your hair with ease. Featuring...

This cordless straightening comb from Conair offers convenience and precision. Achieve beautifully sleek hair without the hassle of cords. Perfect for on-the-go styling, this comb utilizes advanced technology for efficient...

What is it: A lightweight facial mist spray that absorbs blue light, and sets your makeup. Why we love: Sets makeup and refreshes skin throughout the day Infused with Glucosylrutin that reduces...

Experience a glossy finish like no other with Essence Juicy Bomb Shiny Lipgloss 001-Pineapple Paradise. Its one-of-a-kind swirl effect and non-sticky texture give off a professional and scientific feel while...

WHAT IT IS: Achieve a filtered finish with just a pop of color! Blush Filter is a liquid blush that's lightweight and offers buildable pigments and finely milled micro-pearls for...

The Huda Beauty Easy Bake Loose Powders are designed to create a long-lasting, matte finish with just a hint of sheen. Inspired by the technique of baking, these powders seamlessly...

Utilizing the same formula but with a fresh appearance, our Poreless Face Primer diminishes enlarged pores, fine lines, and wrinkles, creating a flawless and seamless base for makeup that lasts....

This primer stick is a solid gel that effectively hydrates and soothes the skin while preparing it for makeup. Experience a refreshing, cooling sensation with every use. Why you'll love...

Introducing the Elf Mini Holy Hydration! Face Cream 15g - a non-greasy, hydrating moisturizer that deeply nourishes and rejuvenates the skin. Why you'll love it: Travel friendlyReplenishes moisture for supple...

This lip mask is crafted with nourishing ingredients to effectively hydrate and soften your lips, leaving them smoother and healthier. Why we love: Leave-on formula delivers intense hydration to soothe...

This gentle exfoliant removes dry, dead skin to reveal a fresh, radiant complexion. Why you'll love it: Non-harsh liquid formula removes dead skinReveals a glowing, younger-looking complexionAllure Best of Beauty...

This daily moisturizer is enhanced with skin-loving elements to deeply nourish and hydrate without weighing down the skin. Why we love: Lightweight, creamy formulaHydrates skin with naturally nourishing ingredientsLocks in...

This product is an antioxidant-infused serum that provides nourishment for your skin and imparts a sun-kissed glow. Why you'll love it: Tinted serum gives your complexion a sun-kissed glow (without...

This limited-edition lip oil provides a translucent, glossy hint of pink shimmer and a delightful watermelon fragrance. Why you'll love it: Limited-edition lip oil slicks lips with a sheer pop...

Introducing a distinctive, adhesive gel primer with a revitalizing watermelon aroma - now available for a limited time! This primer expertly holds makeup in place. Why you’ll love it: Unique...

  Fragrance profile: Like your go-to little black dress, this scent is elegant, classic, and effortlessly feminine. Benefit: Hydrates for a full day and improves skin's texture with just one...

Enhance your hair with less heat damage and drying time with this one step dryer and styler from Revlon Salon. Featuring ionic technology and a large paddle design, this powerful...

  Scented with a luxurious combination of iced rosé, star jasmine, and warm white amber, this body lotion will transport you to a dreamy, bright and joyful world.  

  Scent profile: reminiscent of picking fresh flowers on a sunny spring day. Function: effectively moisturizes and rejuvenates skin, delivering the same luxurious results as your preferred body cream, now...

  The scent of this product resembles a thrilling journey through a vibrant, verdant rainforest. Its fragrance is a blend of passion flower, ylang ylang, and the essence of a...

  This body cream has a scent that invokes a bright and refreshing experience with its fruity fragrance. The lotion contains notes of apple, strawberry, and rain, creating a light...

Dive into the calming world of "Lavender" - Bath & Body Works' wonderful Body Cream, which envelops you with a gentle, floral breeze. The fragrance notes of lavender, jasmine and...

  Experience a timeless, feminine, and alluring night on the town with Bath And Body Works Ultimate Hydration Body Cream 226g - Into The Night. This expertly formulated cream will...

  Experience the tropical essence of the Bahamas with our Fine Fragrance Mist, featuring the enticing scents of passionfruit, pineapple leaves, and banana flower. This refreshing mist will transport you...

Experience the captivating and enchanting scent that will please even the toughest critics. This fragrance is a blend of sparkling peach, spring daffodil, and radiant jasmine, creating a light and...

  A surprising yet ideal blend of sweetness, smoothness, and woodsy aromas. Fragrance notes include frosted coconut, north pole vanilla, winter freesia, snow-kissed woods, and spun sugar.      

  Experience an exhilarating journey through a vibrant, tropical rainforest with the Bath And Body Works Fine Fragrance Mist 236ml - Tropidelic. Featuring notes of passion flower, ylang ylang, and...

  Experience a lively and effervescent scent with our Peach Bellini Fine Fragrance Mist. Delight in the juicy notes of peach, white apricot, and sparkling prosecco that will transport you...

  Scent profile: Imagine strolling through a vibrant daisy field in your most charming overalls. The scent features delightful notes of fresh daisies, warm denim, and invigorating summer citrus.  ...

  This fragrance evokes the refreshing and invigorating experience of a waterfall surrounded by lush nature. Its notes include dew-kissed lilies, crisp waters, and clean musk, providing a scent that...

  This fragrance boasts a delightful blend of citrus scents that is perfect for a playful and refreshing experience. The refreshing notes of juicy clementine, neroli nectar, and coastal woods...

  This fragrance offers a delightful fruity aroma, featuring notes of apple, strawberry, and rain. It is a refreshing and fruity scent for any occasion.  

Achieve precise, bold eye lining effortlessly with our XXL-size eyeliner. Featuring an extra-long, tapered tip, it allows for fine or dramatic lines with ease. The quick-drying, waterproof formula delivers an...

Granactive Retinoid 2% Emulsion is a creamy serum that targets visible signs of aging through a highly-advanced retinoid active, one of the best all-around ingredients for skin. This next-generation retinoid...

Upgrade your skincare routine with our Facial Towel Headband With Bow. This soft, absorbent headband keeps hair out of your face during cleansing, masking, or applying makeup. With its cute...

Achieve flawless makeup application with our premium Ruby Beauty Blenders. These versatile and high-quality makeup sponges are essential tools for any makeup routine, designed to help you blend, contour, and...

Achieve flawless makeup application with our premium Ruby Beauty Blenders. These versatile and high-quality makeup sponges are essential tools for any makeup routine, designed to help you blend, contour, and...