New Releases

Coty Airspun powder has been one of the best kept beauty secrets since 1935. Airspun is a loose face powder that's blended with air to create a lightweight, velvety finish....

A volumizing and lifting mascara with a unique hourglass-shaped brush head to give you big, bold-as-e.l.f. lashes Includes 2 Big Mood Mascara in shade BlackLengthens and lifts your lashesHourglass-shaped brush...

Designed with influential Black women & fused their knowledge on the unique needs of melanin rich skin with the heritage & skincare expertise of Vaseline to craft Illuminate Me Shimmering...

Ruby Beauty Volume Mascara is designed to give your lashes a fuller, more defined look. With its deep black formula and curved wand, it coats each lash evenly without clumping....

Byphasse Deodorant Anti-Perspirant Men 24H Groovy Paradise In order not to feel discomfort even on the hottest days and protect your body from the unpleasant smell of sweat, you should...

Smooth things over with essence Silky Blur Poreless Primer! This lightweight formula blurs pores, smooths skin, and preps the perfect base for long-lasting makeup. Infused with 5% niacinamide and a...

essence Skin Tint SPF30 30 30ml is a hydrating skin tint designed to provide light to medium coverage. Enriched with aloe vera and hyaluronic acid, this skin tint not only evens...

With a creamy, blendable formula and natural finish, essence Foundation Stick has got you covered! It’s perfect for a light, effortless look or quick touch-ups. Your skin’s new BFF in...

Watery and highly pigmented formula Long-lasting Precise tip for an easy application INGREDIENTS: AQUA (WATER), ALOE BARBADENSIS LEAF JUICE, POLYURETHANE-35, POLYGLYCERYL-2 CAPRATE, METHYLPROPANEDIOL, GLYCERIN, BUTYLENE GLYCOL, PANTHENOL, TOCOPHEROL, HELIANTHUS ANNUUS...

Say goodbye to dry, chapped lips and hello to supple, moisturized perfection with essence Hydra Kiss Lip Oil! This lip oil not only provides intense hydration, but also adds a...

Celebrate every day with essence Birthday Bomb Shiny Lipgloss! This sheer, pink-shimmer gloss delivers a super glossy, non-sticky finish with a sweet birthday cake scent. Smooth, comfy, and perfect for...

Turn heads with essence Glossy Glaze High Shine Lipstick! These deliver intense color payoff with a dreamy, high shine glazed finish. Its buttery-soft texture glides on smoothly for a comfortable,...

essence Lash Curler is designed to give you a lifted look with a curl that lasts all day. It gently grabs and lifts lashes, ensuring a smooth, comfortable experience. Easy...

Meet your concealer’s new bestie, essence Jelly Grip Undereye Primer Stick! Infused with hyaluronic acid and panthenol, this refreshing primer hydrates, smooths, and preps your under-eyes for a flawless, crease-free...

Shape, define, and slay your brow game with essence Brow Powder Duo! This set features two soft, blendable powders and a precise brush for easy shaping and filling. Whether you’re...

Banish dark circles with essence Bright Eyes! Under Eye Stick. Infused with aloe vera, sunflower oil, and hyaluronic acid, this under eye stick brightens and revitalizes the under-eye area while...

essence Call Me Queen Mascara Waterproof is perfect for the dramatic false lash effect! Its small elastomer brush ensures precise application, reaching every lash for maximum impact. The easy-to-build formula...

Enhance your natural lashes with the iconic essence Lash Princess False Lash Effect Mascara, now available in a Black Brown shade! The conically shaped fiber wand delivers length and dramatic...

Create a mesmerizing lash foundation with essence Lash Princess Mascara Primer Extra Length & Volume. This light green Mascara Primer is designed to create extra-long, voluminous lashes while its soft...

Opt for the Cherry Glamour Long-Lasting Eyeshadow Palette, with luminous, vibrant, and ultra-pigmented colors. - Intense shades in one swipe, easy to layer and blend. - The eyeshadow palettes are...

Opt for the Gold Glamour Longwear Eyeshadow Palette, with luminous, vibrant, and ultra-pigmented colors.- Intense shades in one swipe, easy to layer and blend.- The eyeshadow palettes are composed of...

The Bourjois Always Fabulous Air Mat Foundation 24H is a lightweight, full‑coverage matte liquid foundation that promises a natural, shine‑free finish lasting up to 24 hours . . It’s formulated...

Stays fresh and natural looking all day Covers freckles, veins and imperfections. Helps stimulate microcirculation for healthier and firmer looking legs and feet Water and transfer resistant Now you can...

Multi-use, hydrating gel serum drops that reveal a juicy, radiant complexion both instantly and over time. Why you'll love it: Gel serum drops Gives skin a dewy, plump look with a...

3 PILLOW TALK PRODUCTS SOLD EVERY MINUTE!* This lip kit includes: Travel Size Lip Cheat lip liner in Pillow Talk Original: the iconic nude pink lip liner for fuller, wider-looking...

Treat yourself to the ultimate skincare luxury with Vaseline Nourishing Moisture Body Gel Oil. This 200 ml bottle offers indulgent hydration, lavishing your skin with nourishing moisture for a soft,...

KHAMRA  by Lattafa Perfumes is a fragrance from the olfactory family created for women. Adding a delicate, soft and  feminine touch to your skin!  key notes: -Top notes: heliotrope, orchid...

Emaan by Lattafa Perfumes is a Chypre Floral fragrance for women. This is a new fragrance. Emaan was launched in 2022. Top notes are Bergamot, Black Currant and Orange Blossom;...

Protect your skin with our Face Shield Sunscreen SPF 50+. Offering high-level UVA/UVB defense, this lightweight formula creates a powerful shield against the sun’s harmful rays while keeping your skin...

Your must-have makeup essentials in one handy palette FaceIT brings you 4 versatile (and addictive!) powders to sculpt and define your features, your way,  Highly pigmented - Extremely blendable -...

Make it popLiquid highlighterDesigned to illuminate the face and add a glowUltra-pigmented finishCan be layered for a more intense effectPink Lynx is a magenta shade with silver shimmerProduct is non-returnable...

 Strong, all-day hold that’s water-resistant ✔ Precision brush-tip for effortless, mess-free application ✔ Dries clear for a natural, undetectable finish ✔ Latex- & formaldehyde-free for sensitive skin and contact lens...

Adhesive comes with an ultra-thin brush to precisely apply glue to strip and individual lashes. The latex-free formula is safe for contact lens wearers and sensitive eyes. Available in a...

Reimagining the iconic {Matte Revolution} formula in four modern nude tones, The Super Nudes are Charlotte Tilbury's love letter to the pouts of perfectly poised '90s supermodels. Prepare to channel...

Charlotte Tilbury Big PlumpGasm Strawberry Chocolate is a luxurious lip plumper that combines an intense volumizing effect with a vibrant color and a caring formula. Shade: Strawberry Chocolate is a seductive, warm...

Introducing the Nars Afterglow Lipstick & Mini Liquid Blush Duo, a perfect combination designed to elevate your beauty routine. This duo features the stunning red chestnut shade of Aragón, which...

Light Reflecting Setting Powder - Pressed enhances the look of foundation without a trace of colour and prolongs make-up wear. This silky powder is infused with Photochromic Technology which diffuses...

Unlock alternate states of artistry and express your unique aura with a sensorial playground of 35 dialed-up pastels - energizing yellows, creative pinks, intuitive purples, and inspiring blues - in...

Take your look from daytime to date night with this palette of stylish stunners. Neutral shades of taupe and camel are complemented by soft hues of purple, jade, and sapphire....

Your all-time favorite gems are joined by a new crew of haute hues for versatile, high-performance, pigment-packed artistry that outshines all others. Fall in love (again) with this rich, neutral,...

A limited-edition set featuring a dewy primer that grips makeup for up to 12 hours and cream bronzer stick for naturally sunkissed skin in seconds. Set contains:- Hydro Grip Primer...

9 SHADES THAT BRING THE HEAT Look bright this way for your hot new flame, babe. This palette of electric, beyond-creamy shades is just what you need to leave them...

Inside the Norvina Eye Shadow Palette lies Claudia Norvina Soare’s secret to her sultry, smoky eyes. Personally curated by Norvina, the palette features 14 of her go-to eye shadow shades...

An everyday to night palette with 14 shades, including essential mattes and glam shimmer finishes. What it does:This palette features 14 shades in ultra-matte, duo chrome, and metallic finishes that...

Experience your next-level Morphe palette. This compact, nine-pan curation of warm beige, brown, gold, and bronze neutrals puts the power of elevated artistry in the palm of your hand with...

Experience your next-level Morphe palette. This compact, nine-pan curation of cool brown, gold, silver, and black neutrals puts the power of elevated artistry in the palm of your hand with...

Introducing the elegant Pastel Nail Polish 443, perfect for adding a touch of sophistication to your look. This high-quality polish boasts a unique pastel shade, bringing a subtle yet stunning...

Soft Wave Shower Gel cleanses, hydrates and softens your skin, enveloping it in a fresh fragrance of Pine and Cedarwood, leaving your feeling vibrant.  

This shampoo defines curly and wavy hair while providing shine and hydration. Directions: Massage well into wet hair. Rinse thoroughly. For optimal results, match with Cosmal Cure Professional Oh My...

Quench thirsty curls with this deeply hydrating conditioner.   Formulated with Shea butter, tames frizz and adds volume without weighing hair down.    Key Benefits Intense hydration  Detangles and tames...