Products

Discover the benefits of our bi-phase makeup setting spray, featuring a remarkably fine mist that effectively holds makeup in place for extended wear while providing a nourishing, dewy appearance.. Why...

A sticky-as-e.l.f. primer that grips makeup for long-lasting wear while helping minimize the look of excess shine for a smooth, matte finish.

This primer is a gel-based formula that hydrates and smooths the skin while providing a firm grip for your makeup. Why you'll love it: Gel primer formula grips makeup Gives skin...

What it is: A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup. Why you'll love it: Gel primer formula with...

This lightweight, tinted powder sets your makeup and helps blur the face for a smooth, shine-free complexion. Can be used alone, or applied throughout the day for a quick touch-up....

What it is: A long-wear powder blush infused with primer for seamless blending and incredible staying power. New shades available! Why you'll love it: Primer-infused blush for long-lasting colorBuildable color...

E.l.f. Primer-Infused Matte Bronzer delivers a natural, sun-kissed glow with a long-lasting, smudge-proof finish. Its unique formula, infused with a subtle primer, glides on smoothly and blends effortlessly to minimize...

Long-lasting, eye-opening lift for more voluminous lashesErgonomic handles for comfortable and easy useSpecially designed contoured curve and stronger spring for safe and easy lash curlingMade from skin-loving ingredients and 100%...

What is it: A dermatologist-developed, clean skincare set featuring our Pure Skin collection—all in perfect on-the-go sizes. Why we love: Trial and TSA-friendly sizesEnriched with skin-loving ingredients like Oat Milk,...

Indulge in the smooth texture and lightweight feel of our putty-to-powder blush, expertly designed to seamlessly blend into your skin. Why you'll love it: Highly pigmented, creamy blush formula melts...

A unique cream-to-powder bronzer that delivers highly pigmented, buildable color for a natural sun-kissed glow.

What is it: An under-eye brightener that works to correct the appearance of dark circles and illuminate the under-eye area for a refreshed look. Why you'll love it: Features color-correcting...

What is it? The triple-threat face primer set you need to create the perfect canvas.  Why We Love: Includes 3 putty primers formulated to be used on different areas of the face...

This 4-piece rose gold makeup brush travel kit includes all the brushes you need for a flawless face on the go. While the handles may be perfect for travel, the...

This clear wax pencil helps shape and tame brows for a flawless look that stays put. Draw on perfection with this clear pencil that is universally flattering for any hair...

STICK FACE SUNSCREEN: This portable sunscreen stick delivers broad spectrum SPF 50 sun protection and is also water resistant (80 minutes).NO WHITE CAST: Applies clear on all skin tones for...

THE ULTIMATE ANTI-AGING SERUM: Introducing your skin’s e.l.f.ing game changer. The most powerful retinoid you can get without a ’script reduces the appearance of fine lines and wrinkles over time.CREATES...

Enhance your makeup application with the Elf Small Angled Brush. Its precise angle allows for effortless application of powders and creams, resulting in more defined and sculpted features. Made with...

  PRODUCT INFORMATION A hydrating, long-wearing liquid foundation that provides just the right amount of medium, buildable coverage and a satin finish. Long-lasting satin finish foundation that provides medium buildable...

What is it: A moisturizing lip balm that hydrates with a sheer tint of color, all in a squeeze tube for easy application. Why you'll love it: New and improved formula...

What is it: A lightweight facial mist spray that absorbs blue light, and sets your makeup. Why we love: Sets makeup and refreshes skin throughout the day Infused with Glucosylrutin that reduces...

What is it:  Lightweight makeup setting spray for up to 16 hours of wear Why we love: Setting spray locks on makeup for up to 16 hours of wear Infused...

This primer stick is a solid gel that effectively hydrates and soothes the skin while preparing it for makeup. Experience a refreshing, cooling sensation with every use. Why you'll love...

What is it: A lightweight, velvety-feel clear gel sunscreen with broad-spectrum SPF 35 that doubles as a blurring primer to grip makeup for long-lasting wear. Why you'll love it: Invisible face...

Lightweight face sunscreen and primer with broad-spectrum SPF 30Available in three shimmer finishes for a natural, radiant glow: sheer peach shimmer, sheer champagne shimmer (NEW!), and sheer bronze shimmer (NEW!)Non-greasy...

What it is: Our new Holy Hydration! Thirst Burst Drops and Bronzing Drops in one kit for your juiciest, most glowy look yet, all while nourishing and hydrating your skin....

Same product, new look!  Voted best mass makeup primer by Infulenster! Minimize redness by using this versatile green-tinted primer. The skin-smoothing, silky formula is great for all skin types. Apply...

What is it: The ultimate trio of mini eyebrow tweezers to expertly shape, define, and groom your brows. Why we love: Set of three stainless steel tweezersKit includes a flat...

e.l.f.'s Ultimate Makeup Blending Brush is specifically designed for advanced makeup techniques that help achieve professional looks. The large dome-shaped head and densely packed bristles maneuver in and around the...

A primer-infused, long-lasting foundation that achieves a soft-focus, non-cakey look and stays put. Includes sponge for easy application and buildable coverageProvides airbrushed finishReapply as necessary for desired coverage

Elizavecca Witch Piggy Hell Pore Control Hyaluronic Acid 97% 50ml is a functional serum for brightening and wrinkle improvement which captures and continually diffuses water within the skin to restore...

Features As a form with a twist, ELROEL presents an exclusive formula that transforms from lifting cream to foundation. Equipped with cream’s hydration and foundation’s coverage, it is a magic...

Multi-function nourishing moisturizer that leaves a veil of softness and suppleness on all skin types, even the most fragile. Used and recommended by professional makeup artists, actresses and top models...

Spicy. Dark. Spellbinding. Potent.Spice up your life with this wicked hot bronzing sauce. These Double Sugar Cane Bronzers will have you warming up like a hot tamale with the Cayenne...

Elevate your natural beauty with our meticulously crafted lashes. Designed to captivate and emphasize, our lashes are the epitome of timeless allure.

Elevate your natural beauty with our meticulously crafted lashes. Designed to captivate and emphasize, our lashes are the epitome of timeless allure.

What is it: This plant-based Vegan PDRN serum minimizes pores while gently repairing skin. Made from rice instead of fish, its low-molecular formula helps regenerate skin without irritation. Perfect for sensitive skin...

Pharmacy face serum set – Hydration, radiance, firmness and soothingDiscover the complete EQQUALBERRY skincare routine in a convenient mini format, ideal for testing. The EQQUALBERRY Serum Minis Discovery Kit is...

PLANT-POWERED GLASS SKIN: 50,000ppm Aloe PDRN plus 5-Cica & Artemisia quickly cool and calm sensitive, irritated skin. Helps restore radiant tone while keeping your skin soft, calm, and smoothie-ready.REPAIR &...

What is it: Bakuchiol Plumping Capsule Cream combines 99% pure bakuchiol with a cream base and encapsulated delivery for enhanced collagen stimulation. This natural retinol alternative gently firms sagging pores and...

A natural alternative to harsh retinol,Bakuchiol stimulates collagen productionto lift sagging pores and improve skin elasticitydelivering a visibly firmer, smoother complexion

Boost collagen and smooth skin with our Bakuchiol Plumping Serum. With 5,000ppm of natural Bakuchiol, it's a retinol alternative without the harsh side effects. Reveal firmer, youthful skin Revitalize your...

The Eqqualberry Hyaltoin Flooding Serum a premium Korean skincare treatment designed for sensitive, thirsty skin that needs more than just surface moisture. It uses an 11‑layer hyaluronic acid complex to...

Core-to-Surface Elasticity Renewal   NAD+ helps slow visible aging while reviving elasticity and vitality, reinforcing the skin’s core for a lifted, firmer look.It supports healthy collagen renewal, helping the skin...

REVITALIZING ENERGY & COLLAGEN BOOST: A delicious mix of NAD+ and peptides helps energize skin while signaling collagen production. Supports firmer, smoother, and more resilient skin with every drop!ANTI-AGING BEAUTY...

NAD+ (with patented NAD-Plussom) helpsenhance absorption and support the skin’s energy cycle,while pomegranate juice extract deliversantioxidant protection to help defend collagen

 This hypoallergenic toner gently exfoliates and unclogs pores, while providing a soothing effect. With antioxidant and nourishing properties from our 5 Berry Complex, it's perfect for all skin types (even...

Experience gentle exfoliation every day with our Swimming Pool Toner Pads. Say goodbye to rough textures and hello to smoother, healthier skin. Achieve the perfect balance for radiant, refreshed skin....

NATURAL VITAMIN C RADIANCE : VITAQUEEN Acerola 40% delivers a dewy infusion, toning skin, restoring glow, and boosting health for radiant, glass-like skin – hello, glow-up!TRIPLE BEAUTY REMEDY : Niacinamide...

line and define! this classic, kajal eye pencil applies smoothly and is easy to blend