E.l.f

What it is: A crease-resistant liquid concealer that provides a matte finish and full coverage for up to 16 hours. Why you'll love it: Full-coverage concealer with a matte finish 16-hour...

What is it: A makeup face primer created with acne-fighting ingredients. Formulated for acne prone skin to fight future breakouts while smoothing skin for a flawless and even complexion. Why we...

What is it: A clear, quick-dry sunscreen setting spray with broad-spectrum SPF 45 that easily reapplies over makeup and locks in your look for long-lasting wear with a natural finish. Why...

What it is: A volumizing and lifting classic black mascara with a unique hourglass-shaped brush head to give you big, bold-as-e.l.f. lashes. Why you'll love it: Lengthens and lifts your lashes...

What it is: A volumizing and lifting mascara with a uniquely shaped brush head to give you big, bold as e.l.f. lashes—now in a waterproof formula! Why you'll love it: Waterproof...

What it is: Pigmented eyeshadow palettes that deliver 4 creamy, blendable colors in mini compacts. Why you'll love it: High pigment eyeshadow with blendable color Mix of 4 matte and shimmer...

Same formula, new look! What is it: An acne-fighting face primer infused with Tea Tree Oil, Salicylic Acid, and Vitamin E to also soothe and hydrate skin. Why we love: Helps...

This product is an antioxidant-infused serum that provides nourishment for your skin and imparts a sun-kissed glow. Why you'll love it: Tinted serum gives your complexion a sun-kissed glow (without...

What it is: A medium-to-full coverage color-correcting foundation with broad-spectrum SPF 30 protection. Why you'll love it: Medium-to-full coverage foundation with a semi-matte finish Formulated with broad-spectrum SPF 30 sunscreen to...

What is it: A hydrating, lightweight and long-lasting color corrector in 5 shades to camouflage discoloration, dullness and redness. Why you'll love it: Hydrating and lightweight color corrective makeup that layers...

What it is: A long-lasting liquid blush that delivers a high-pigment pop of color to cheeks with a dewy finish. Why you'll love it: Long-lasting liquid formula delivers high-pigment color Lightweight...

A dual-sided clear eyebrow gel and mascara that grooms lashes and brows into place. Why you'll love it: Clear mascara and brow gel creates a healthy, defined look Works as...

The e.l.f. Cosmetics clear Soap Brow quickly and easily gives you the look you want. Inspired by the soap brow trend this styling brow soap sculpts and tames brows to...

  Transform your appearance with the Elf Coffee 'N Cream Highlighter Duo - a unique heart defensor highlighter powder duo created in collaboration with @thatsheart. With two complementary shades, coffee...

Infused with skin-loving ingredients Coconut, Green Tea, and Cucumber, known to hydrate and condition the skin Gives you a healthy-looking, dewy glow Facial spray holds your makeup in place for...

e.l.f. Glow Reviver Lip Oil is a nourishing tinted lip oil with a high-shine finish. It's an ultra-glossy, non-sticky lip oil that hydrates and enhances your lips' natural colour. Comes...

What it is: A glowy liquid blush wand with a cushion-tip applicator to give cheeks a pop of radiant color. Why you'll love it: Easy-to-use blush wand with a cushion-tip applicator....

What is it: A liquid contour wand with a cushion-tip applicator for a naturally sculpted complexion. Why you'll love it: Easy-to-use contour wand with a cushion-tip applicator Gives you a radiant, naturally...

This liquid highlighter wand features a cushion-tip applicator that adds a luminous glow to your complexion, making it a must-have for any beauty routine. Why you'll love it: Easy-to-use highlighter...

What it is: A multi-purpose, liquid glow booster that gives your complexion a soft-focus social filter effect IRL. Why you'll love it: Glowy makeup and skincare hybrid for dewy skin Complexion...

FLAWLESS FINISH: No Filter—because you don't need one. This loose setting powder has a light and silky texture that leaves your skin shine-free on the surface with natural luminosity from...

What is it: A loose setting powder that doubles as a photo filter, bluring imperfections for a soft-focus effect on the skin. Why we love: Sheer, natural coverage Reduces the appearance...

This daily moisturizer is enhanced with skin-loving elements to deeply nourish and hydrate without weighing down the skin. Why we love: Lightweight, creamy formulaHydrates skin with naturally nourishing ingredientsLocks in...

This gentle exfoliant removes dry, dead skin to reveal a fresh, radiant complexion. Why you'll love it: Non-harsh liquid formula removes dead skinReveals a glowing, younger-looking complexionAllure Best of Beauty...

This lip mask is crafted with nourishing ingredients to effectively hydrate and soften your lips, leaving them smoother and healthier. Why we love: Leave-on formula delivers intense hydration to soothe...

What it is: A long-lasting liquid concealer that provides crease-resistant full coverage with a satin finish. Why you'll love it: Full coverage concealer with a satin finish Long-lasting wear Large doe...

The primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application. The formula is infused with grape, Vitamins A, C, & E to help boost complexion and...

This Illuminating Primer is ideal for creating a radiant glow with subtle shimmer. The weightless silky formula is great for all skin types. This illuminating primer fills in fine lines...

Introducing a distinctive, adhesive gel primer with a revitalizing watermelon aroma - now available for a limited time! This primer expertly holds makeup in place. Why you’ll love it: Unique...

This limited-edition lip oil provides a translucent, glossy hint of pink shimmer and a delightful watermelon fragrance. Why you'll love it: Limited-edition lip oil slicks lips with a sheer pop...

This liquid primer is designed for a long-lasting makeup application and to create a poreless appearance. It is lightweight and comes in a 28 ml size. Why you'll love it:...

Transform your makeup routine with our Makeup Mist & Setting Spray. This unique formula is specially designed to keep your face and eye makeup in place throughout the day while...

What is it: A lightweight clear setting spray infused with essential vitamins to set makeup, control shine, and hydrate skin. Why we love: Lightweight, clear formulaHelps makeup stay put and...

Our best-selling primer goes matte! This velvety, formula delivers a perfect matte finish. What we love: This skin perfecting mattifying primer is infused with kaolin and white charcoal Absorb excess...

Ideal for creating a smooth base for foundation, use this versatile mineral primer before applying makeup. The weightless silky formula is great for all skin types. This primer fills in...

Introducing the Elf Mini Holy Hydration! Face Cream 15g - a non-greasy, hydrating moisturizer that deeply nourishes and rejuvenates the skin. Why you'll love it: Travel friendlyReplenishes moisture for supple...

What it is: A water-resistant retractable eyeliner pencil with a rich, creamy formula and incredible staying power. Why you’ll love it: Smudge-resistant, long-lasting formulaIntense color with a matte finishConvenient retractable...

What it is: A water-resistant retractable eyeliner pencil with a rich, creamy formula and incredible staying power. Why you’ll love it: Smudge-resistant, long-lasting formula Intense color with a matte finish Convenient...

What it is: Highly pigmented and blendable 10-shade eyeshadow palettes in a mix of mattes and shimmers. Why you’ll love it: Choose from eight 10-shade eyeshadow palettes in a range of different...

Our Perfect Finish HD Powder fills in fine lines and blur imperfections, giving your skin a soft, smooth finish. Use anytime, anywhere with the convenient, portable compact. All e.l.f. products...

Utilizing the same formula but with a fresh appearance, our Poreless Face Primer diminishes enlarged pores, fine lines, and wrinkles, creating a flawless and seamless base for makeup that lasts....

Poreless Putty Face Primers are the #1 mass primer in America.* Voted Best Mass Primer by Influenster! What it is: The ultimate makeup-locking face primer for a smooth and flawless finish. Why you'll...

What it is: A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup. Why you'll love it: Gel primer formula with...

This primer is a gel-based formula that hydrates and smooths the skin while providing a firm grip for your makeup. Why you'll love it: Gel primer formula grips makeup Gives skin...

This lightweight, tinted powder sets your makeup and helps blur the face for a smooth, shine-free complexion. Can be used alone, or applied throughout the day for a quick touch-up....

Indulge in the smooth texture and lightweight feel of our putty-to-powder blush, expertly designed to seamlessly blend into your skin. Why you'll love it: Highly pigmented, creamy blush formula melts...

What is it? The triple-threat face primer set you need to create the perfect canvas.  Why We Love: Includes 3 putty primers formulated to be used on different areas of the face...

What is it: A moisturizing lip balm that hydrates with a sheer tint of color, all in a squeeze tube for easy application. Why you'll love it: New and improved formula...

What is it: A lightweight facial mist spray that absorbs blue light, and sets your makeup. Why we love: Sets makeup and refreshes skin throughout the day Infused with Glucosylrutin that reduces...

What is it:  Lightweight makeup setting spray for up to 16 hours of wear Why we love: Setting spray locks on makeup for up to 16 hours of wear Infused...