E.L.F. Cosmetics

What it is: A multi-purpose, liquid glow booster that gives your complexion a soft-focus social filter effect IRL. Why you'll love it: Glowy makeup and skincare hybrid for dewy skin Complexion...

e.l.f. Glow Reviver Lip Oil is a nourishing tinted lip oil with a high-shine finish. It's an ultra-glossy, non-sticky lip oil that hydrates and enhances your lips' natural colour. Comes...

What it is: A long-lasting liquid concealer that provides crease-resistant full coverage with a satin finish. Why you'll love it: Full coverage concealer with a satin finish Long-lasting wear Large doe...

What it is: A long-lasting liquid blush that delivers a high-pigment pop of color to cheeks with a dewy finish. Why you'll love it: Long-lasting liquid formula delivers high-pigment color Lightweight...

What it is: A crease-resistant liquid concealer that provides a matte finish and full coverage for up to 16 hours. Why you'll love it: Full-coverage concealer with a matte finish 16-hour...

This primer is a gel-based formula that hydrates and smooths the skin while providing a firm grip for your makeup. Why you'll love it: Gel primer formula grips makeup Gives skin...

What is it: A liquid contour wand with a cushion-tip applicator for a naturally sculpted complexion. Why you'll love it: Easy-to-use contour wand with a cushion-tip applicator Gives you a radiant, naturally...

What it is: A glowy liquid blush wand with a cushion-tip applicator to give cheeks a pop of radiant color. Why you'll love it: Easy-to-use blush wand with a cushion-tip applicator....

This product is an antioxidant-infused serum that provides nourishment for your skin and imparts a sun-kissed glow. Why you'll love it: Tinted serum gives your complexion a sun-kissed glow (without...

Indulge in the smooth texture and lightweight feel of our putty-to-powder blush, expertly designed to seamlessly blend into your skin. Why you'll love it: Highly pigmented, creamy blush formula melts...

What it is: A medium-to-full coverage color-correcting foundation with broad-spectrum SPF 30 protection. Why you'll love it: Medium-to-full coverage foundation with a semi-matte finish Formulated with broad-spectrum SPF 30 sunscreen to...

This liquid highlighter wand features a cushion-tip applicator that adds a luminous glow to your complexion, making it a must-have for any beauty routine. Why you'll love it: Easy-to-use highlighter...

What it is: A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup. Why you'll love it: Gel primer formula with...

What it is: Highly pigmented and blendable 10-shade eyeshadow palettes in a mix of mattes and shimmers. Why you’ll love it: Choose from eight 10-shade eyeshadow palettes in a range of different...

Utilizing the same formula but with a fresh appearance, our Poreless Face Primer diminishes enlarged pores, fine lines, and wrinkles, creating a flawless and seamless base for makeup that lasts....

Same formula, new look! What is it: An acne-fighting face primer infused with Tea Tree Oil, Salicylic Acid, and Vitamin E to also soothe and hydrate skin. Why we love: Helps...

What it is: Pigmented eyeshadow palettes that deliver 4 creamy, blendable colors in mini compacts. Why you'll love it: High pigment eyeshadow with blendable color Mix of 4 matte and shimmer...

What is it: A compact powder contour palette made up of four bronzing shades, designed to sculpt, shade, and brighten your complexion. Why we love: Contour powder formula with a satin...

What is it: A moisturizing lip balm that hydrates with a sheer tint of color, all in a squeeze tube for easy application. Why you'll love it: New and improved formula...

This Illuminating Primer is ideal for creating a radiant glow with subtle shimmer. The weightless silky formula is great for all skin types. This illuminating primer fills in fine lines...

Introducing a distinctive, adhesive gel primer with a revitalizing watermelon aroma - now available for a limited time! This primer expertly holds makeup in place. Why you’ll love it: Unique...

What is it: A clear, quick-dry sunscreen setting spray with broad-spectrum SPF 45 that easily reapplies over makeup and locks in your look for long-lasting wear with a natural finish. Why...

This clear wax pencil helps shape and tame brows for a flawless look that stays put. Draw on perfection with this clear pencil that is universally flattering for any hair...

Introducing the new and improved Elf Lip Exfoliator Strawberry 3g, a gentle sugar-based scrub that removes dry, dead skin for softer, smoother lips. Say goodbye to chapped lips and hello...

Elf Lash It Loud Mascara is a must-have for voluminous lashes. With its innovative brush and formula, it provides up to 300% more volume for a bold and dramatic look....

Same product, new look!  Voted best mass makeup primer by Infulenster! Minimize redness by using this versatile green-tinted primer. The skin-smoothing, silky formula is great for all skin types. Apply...

  Transform your appearance with the Elf Coffee 'N Cream Highlighter Duo - a unique heart defensor highlighter powder duo created in collaboration with @thatsheart. With two complementary shades, coffee...

Ideal for creating a smooth base for foundation, use this versatile mineral primer before applying makeup. The weightless silky formula is great for all skin types. This primer fills in...