E.L.F. Cosmetics

What it is: A multi-purpose, liquid glow booster that gives your complexion a soft-focus social filter effect IRL. Why you'll love it: Glowy makeup and skincare hybrid for dewy skin Complexion...

What it is: A long-lasting liquid concealer that provides crease-resistant full coverage with a satin finish. Why you'll love it: Full coverage concealer with a satin finish Long-lasting wear Large doe...

e.l.f. Glow Reviver Lip Oil is a nourishing tinted lip oil with a high-shine finish. It's an ultra-glossy, non-sticky lip oil that hydrates and enhances your lips' natural colour. Comes...

What it is: A long-lasting liquid blush that delivers a high-pigment pop of color to cheeks with a dewy finish. Why you'll love it: Long-lasting liquid formula delivers high-pigment color Lightweight...

What it is: A crease-resistant liquid concealer that provides a matte finish and full coverage for up to 16 hours. Why you'll love it: Full-coverage concealer with a matte finish 16-hour...

What is it: A liquid contour wand with a cushion-tip applicator for a naturally sculpted complexion. Why you'll love it: Easy-to-use contour wand with a cushion-tip applicator Gives you a radiant, naturally...

This primer is a gel-based formula that hydrates and smooths the skin while providing a firm grip for your makeup. Why you'll love it: Gel primer formula grips makeup Gives skin...

What it is: A glowy liquid blush wand with a cushion-tip applicator to give cheeks a pop of radiant color. Why you'll love it: Easy-to-use blush wand with a cushion-tip applicator....

This product is an antioxidant-infused serum that provides nourishment for your skin and imparts a sun-kissed glow. Why you'll love it: Tinted serum gives your complexion a sun-kissed glow (without...

An ultra-glossy tinted lip oil that nourishes, hydrates and enhances your lips’ natural color. Non-sticky, hydrating lip oil with a high-gloss finishPlush, oversized cushion applicator hugs lipsInfused with lip-loving ingredients...

What it is: A medium-to-full coverage color-correcting foundation with broad-spectrum SPF 30 protection. Why you'll love it: Medium-to-full coverage foundation with a semi-matte finish Formulated with broad-spectrum SPF 30 sunscreen to...

What is it: A hydrating, lightweight and long-lasting color corrector in 5 shades to camouflage discoloration, dullness and redness. Why you'll love it: Hydrating and lightweight color corrective makeup that layers...

A cream-to-powder, wear-everywhere blush stick that delivers a highly blendable kiss of color to eyes, lips, and cheeks. Versatile, multi-use stick makeup for eyes, lips, and cheeksNon-greasy feeling, lightweight formula...

Indulge in the smooth texture and lightweight feel of our putty-to-powder blush, expertly designed to seamlessly blend into your skin. Why you'll love it: Highly pigmented, creamy blush formula melts...

What it is: A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup. Why you'll love it: Gel primer formula with...

This liquid highlighter wand features a cushion-tip applicator that adds a luminous glow to your complexion, making it a must-have for any beauty routine. Why you'll love it: Easy-to-use highlighter...

Enjoy this cheek palette with 4 gorgeous blush shades that allow you to mix and match to create different looks. Create a beautifully pigmented look that lasts all day. e.l.f....

What it is: Highly pigmented and blendable 10-shade eyeshadow palettes in a mix of mattes and shimmers. Why you’ll love it: Choose from eight 10-shade eyeshadow palettes in a range of different...

What it is: A volumizing and lifting classic black mascara with a unique hourglass-shaped brush head to give you big, bold-as-e.l.f. lashes. Why you'll love it: Lengthens and lifts your lashes...

The primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application. The formula is infused with grape, Vitamins A, C, & E to help boost complexion and...

What is it: A compact powder contour palette made up of four bronzing shades, designed to sculpt, shade, and brighten your complexion. Why we love: Contour powder formula with a satin...

This liquid primer is designed for a long-lasting makeup application and to create a poreless appearance. It is lightweight and comes in a 28 ml size. Why you'll love it:...

What it is: A volumizing and lifting mascara with a uniquely shaped brush head to give you big, bold as e.l.f. lashes—now in a waterproof formula! Why you'll love it: Waterproof...

What it is: Pigmented eyeshadow palettes that deliver 4 creamy, blendable colors in mini compacts. Why you'll love it: High pigment eyeshadow with blendable color Mix of 4 matte and shimmer...

Ideal for creating a smooth base for foundation, use this versatile mineral primer before applying makeup. The weightless silky formula is great for all skin types. This primer fills in...

Stay goldenLiquid bronzerDesigned to warm up the complexionPigmented finishEnriched with hyaluronic acid, rose flower water and hibiscus flower extract to help nourish the skinBuildable formulaFeatures a rounded applicator for easy...

A light buildable, ultra-fine pressed finishing powder that blurs the appearance of skin, and reduces shine for a soft-focus glow that lasts. Lightweight, ultra-fine pressed finishing powder delivers light buildable...

10-piece eyeshadow palette featuring a range of neutrals and rose golds to create everyday eye looks like a pro A mix of matte, shimmer and pearl finishes Ultra-pigmented, blendable color...

Poreless Putty Face Primers are the #1 mass primer in America.* Voted Best Mass Primer by Influenster! What it is: The ultimate makeup-locking face primer for a smooth and flawless finish. Why you'll...

The Cream Contour Palette gives you a professional finish every time. It has been designed to highlight, sharpen, and sculpt, and is made from skin-loving ingredients you want, minus the...

This Lip Plumping Gloss helps plump the lips with nourishing hydration. The invigorating high-shine formula provides a soothing sensation while it volumizes. Enriched with Vitamin E and Coconut Oil to...

Creates a customer blended glow.Use for a sculpted look.100% Vegan and Cruelty-Free.

What is it: A makeup face primer created with acne-fighting ingredients. Formulated for acne prone skin to fight future breakouts while smoothing skin for a flawless and even complexion. Why we...

This 4-piece rose gold makeup brush travel kit includes all the brushes you need for a flawless face on the go. While the handles may be perfect for travel, the...

This primer stick is a solid gel that effectively hydrates and soothes the skin while preparing it for makeup. Experience a refreshing, cooling sensation with every use. Why you'll love...

What is it: A dermatologist-developed, clean skincare set featuring our Pure Skin collection—all in perfect on-the-go sizes. Why we love: Trial and TSA-friendly sizesEnriched with skin-loving ingredients like Oat Milk,...

Same product, new look!  Voted best mass makeup primer by Infulenster! Minimize redness by using this versatile green-tinted primer. The skin-smoothing, silky formula is great for all skin types. Apply...

What is it: A clear, quick-dry sunscreen setting spray with broad-spectrum SPF 45 that easily reapplies over makeup and locks in your look for long-lasting wear with a natural finish. Why...

The e.l.f. Big Mood Mega Volume & Lifting Mascara gives you that false lash vibe without smudging or flaking. For a bold look with definition, the brush head features an...

A lengthening mascara that uses buildable tubing technology to give the dramatic look of lash extensions.  Tubing technology wraps lashes in lightweight tubes for instant, buildable length Flexible, tapered silicone...

A long time industry mascara favorite is Benefit Roller Lash, made famous by its curved brush for its lifting and curling capabilities. Until recently, there wasn’t really a true dupe...

E.l.f. Primer-Infused Matte Bronzer delivers a natural, sun-kissed glow with a long-lasting, smudge-proof finish. Its unique formula, infused with a subtle primer, glides on smoothly and blends effortlessly to minimize...

A unique cream-to-powder bronzer that delivers highly pigmented, buildable color for a natural sun-kissed glow.

Elevate your selfies with the Elf Glow On The Go Selfie Light. With 36 bulbs and 3 brightness levels, it illuminates and highlights for a flawless photo every time. Take...

What is it? A soft and reusable makeup remover pad that allows you to remove your makeup with only water. This makeup remover wipes your face clean from all types of...

After using your brush, spray several times over the brush bristles. Gently wipe the brush onto a clean cloth to remove makeup. Allow brush to fully air dry before next...

Get the best of both worlds with e.l.f. Big Mood Mascara. Achieve bold, voluminous and lifted lashes that stay put thanks to nourishing jojoba wax. Plus, it's vegan and cruelty-free!...

This gentle exfoliant removes dry, dead skin to reveal a fresh, radiant complexion. Why you'll love it: Non-harsh liquid formula removes dead skinReveals a glowing, younger-looking complexionAllure Best of Beauty...

Lightweight face sunscreen and primer with broad-spectrum SPF 30Available in three shimmer finishes for a natural, radiant glow: sheer peach shimmer, sheer champagne shimmer (NEW!), and sheer bronze shimmer (NEW!)Non-greasy...

This clear wax pencil helps shape and tame brows for a flawless look that stays put. Draw on perfection with this clear pencil that is universally flattering for any hair...