E.L.F. Cosmetics

What it is: A multi-purpose, liquid glow booster that gives your complexion a soft-focus social filter effect IRL. Why you'll love it: Glowy makeup and skincare hybrid for dewy skin Complexion...

e.l.f. Glow Reviver Lip Oil is a nourishing tinted lip oil with a high-shine finish. It's an ultra-glossy, non-sticky lip oil that hydrates and enhances your lips' natural colour. Comes...

What it is: A long-lasting liquid concealer that provides crease-resistant full coverage with a satin finish. Why you'll love it: Full coverage concealer with a satin finish Long-lasting wear Large doe...

What it is: A long-lasting liquid blush that delivers a high-pigment pop of color to cheeks with a dewy finish. Why you'll love it: Long-lasting liquid formula delivers high-pigment color Lightweight...

What it is: A crease-resistant liquid concealer that provides a matte finish and full coverage for up to 16 hours. Why you'll love it: Full-coverage concealer with a matte finish 16-hour...

This primer is a gel-based formula that hydrates and smooths the skin while providing a firm grip for your makeup. Why you'll love it: Gel primer formula grips makeup Gives skin...

What it is: A glowy liquid blush wand with a cushion-tip applicator to give cheeks a pop of radiant color. Why you'll love it: Easy-to-use blush wand with a cushion-tip applicator....

What is it: A liquid contour wand with a cushion-tip applicator for a naturally sculpted complexion. Why you'll love it: Easy-to-use contour wand with a cushion-tip applicator Gives you a radiant, naturally...

This product is an antioxidant-infused serum that provides nourishment for your skin and imparts a sun-kissed glow. Why you'll love it: Tinted serum gives your complexion a sun-kissed glow (without...

What it is: A medium-to-full coverage color-correcting foundation with broad-spectrum SPF 30 protection. Why you'll love it: Medium-to-full coverage foundation with a semi-matte finish Formulated with broad-spectrum SPF 30 sunscreen to...

Indulge in the smooth texture and lightweight feel of our putty-to-powder blush, expertly designed to seamlessly blend into your skin. Why you'll love it: Highly pigmented, creamy blush formula melts...

This liquid highlighter wand features a cushion-tip applicator that adds a luminous glow to your complexion, making it a must-have for any beauty routine. Why you'll love it: Easy-to-use highlighter...

What it is: A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup. Why you'll love it: Gel primer formula with...

Enjoy this cheek palette with 4 gorgeous blush shades that allow you to mix and match to create different looks. Create a beautifully pigmented look that lasts all day. e.l.f....

What it is: Highly pigmented and blendable 10-shade eyeshadow palettes in a mix of mattes and shimmers. Why you’ll love it: Choose from eight 10-shade eyeshadow palettes in a range of different...

The primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application. The formula is infused with grape, Vitamins A, C, & E to help boost complexion and...

What is it: A compact powder contour palette made up of four bronzing shades, designed to sculpt, shade, and brighten your complexion. Why we love: Contour powder formula with a satin...

This liquid primer is designed for a long-lasting makeup application and to create a poreless appearance. It is lightweight and comes in a 28 ml size. Why you'll love it:...

What it is: Pigmented eyeshadow palettes that deliver 4 creamy, blendable colors in mini compacts. Why you'll love it: High pigment eyeshadow with blendable color Mix of 4 matte and shimmer...

What is it: A dermatologist-developed, clean skincare set featuring our Pure Skin collection—all in perfect on-the-go sizes. Why we love: Trial and TSA-friendly sizesEnriched with skin-loving ingredients like Oat Milk,...

What is it: A moisturizing lip balm that hydrates with a sheer tint of color, all in a squeeze tube for easy application. Why you'll love it: New and improved formula...

Same product, new look!  Voted best mass makeup primer by Infulenster! Minimize redness by using this versatile green-tinted primer. The skin-smoothing, silky formula is great for all skin types. Apply...

What is it: A clear, quick-dry sunscreen setting spray with broad-spectrum SPF 45 that easily reapplies over makeup and locks in your look for long-lasting wear with a natural finish. Why...

Ideal for creating a smooth base for foundation, use this versatile mineral primer before applying makeup. The weightless silky formula is great for all skin types. This primer fills in...

What is it? A soft and reusable makeup remover pad that allows you to remove your makeup with only water. This makeup remover wipes your face clean from all types of...

After using your brush, spray several times over the brush bristles. Gently wipe the brush onto a clean cloth to remove makeup. Allow brush to fully air dry before next...

Get the best of both worlds with e.l.f. Big Mood Mascara. Achieve bold, voluminous and lifted lashes that stay put thanks to nourishing jojoba wax. Plus, it's vegan and cruelty-free!...

This gentle exfoliant removes dry, dead skin to reveal a fresh, radiant complexion. Why you'll love it: Non-harsh liquid formula removes dead skinReveals a glowing, younger-looking complexionAllure Best of Beauty...

This Lip Plumping Gloss helps plump the lips with nourishing hydration. The invigorating high-shine formula provides a soothing sensation while it volumizes. Enriched with Vitamin E and Coconut Oil to...

Lightweight face sunscreen and primer with broad-spectrum SPF 30Available in three shimmer finishes for a natural, radiant glow: sheer peach shimmer, sheer champagne shimmer (NEW!), and sheer bronze shimmer (NEW!)Non-greasy...

This clear wax pencil helps shape and tame brows for a flawless look that stays put. Draw on perfection with this clear pencil that is universally flattering for any hair...

Introducing the new and improved Elf Lip Exfoliator Strawberry 3g, a gentle sugar-based scrub that removes dry, dead skin for softer, smoother lips. Say goodbye to chapped lips and hello...

Create the perfect brows and keep lashes full and lush with this Eyelash & Eyebrow Wand. The spoolie brush head helps to define lashes and remove clumps after mascara application....

Enhance your makeup application with the Elf Small Angled Brush. Its precise angle allows for effortless application of powders and creams, resulting in more defined and sculpted features. Made with...

Expertly blend your makeup with precision and ease using the Elf Blending Brush. This high-quality brush features soft, synthetic bristles that seamlessly blend products for a flawless finish. Perfect for...

This Elf Concealer Brush boasts synthetic bristles that apply concealer with precision and blend effortlessly for a flawless finish. The soft bristles help to evenly distribute product without streaking or...

This Elf Concealer Brush boasts synthetic bristles that apply concealer with precision and blend effortlessly for a flawless finish. The soft bristles help to evenly distribute product without streaking or...

Enhance your brow game with the Elf Brow Comb & Brush. The dual-sided design features a comb to help tame unruly brows and a brush to evenly distribute product for...

Introducing the Elf Eyeshadow "C" Brush. This professional-grade brush is crafted with precise, densely packed bristles for effortless eyeshadow blending and application. Achieve seamless, professional results with every use. Upgrade...

Expertly apply and blend powder products with the Elf Powder Brush. The soft, synthetic bristles evenly distribute product for a flawless finish. Achieve a smooth and effortless makeup application with...

e.l.f.'s Ultimate Makeup Blending Brush is specifically designed for advanced makeup techniques that help achieve professional looks. The large dome-shaped head and densely packed bristles maneuver in and around the...

This soft, synthetic brush lets you apply product with the lightest touch for a soft, sheer, natural-looking effect. The slight point at the tip fits nicely into the contours of...

  Transform your appearance with the Elf Coffee 'N Cream Highlighter Duo - a unique heart defensor highlighter powder duo created in collaboration with @thatsheart. With two complementary shades, coffee...