E.l.f

Create an airbrush effect with the Flawless Concealer Brush using any liquid or powder concealer. The unique rounded shape allows you to contour and cover areas easily. Create buildable coverage...

Create a flawless face with the Pointed Foundation brush This Taklon brush features a tapered brush head for precise application with an even, streak-free and flawless finish Perfect for concealing,...

BRIGHTENING FACE MAKEUP PRIMER: Makeup primer, meet skincare. This face primer with skin-perfecting benefits is enriched with superstar ingredients like 2% Vitamin C to help brighten your complexion and even...

Smudge-proof liquid eyelinerPigmented and long-lasting formulaFine tip brush for easy and precise applicationSuitable for natural and dramatic eye looks100% vegan and cruelty-freeApply along the lash line starting at the inner...

What it is: A crease-resistant liquid concealer that provides a matte finish and full coverage for up to 16 hours. Why you'll love it: Full-coverage concealer with a matte finish 16-hour...

What is it: A makeup face primer created with acne-fighting ingredients. Formulated for acne prone skin to fight future breakouts while smoothing skin for a flawless and even complexion. Why we...

What is it: A clear, quick-dry sunscreen setting spray with broad-spectrum SPF 45 that easily reapplies over makeup and locks in your look for long-lasting wear with a natural finish. Why...

Crafted with precision and expertise, the Elf Angled Blush Brush is a must-have for flawless makeup application. The angled shape allows for precise placement of blush on the cheekbones, while...

To get rid of dark circles, enlarged pores, dry skin, or sensitive skin use e.l.f. ... The creams, such as the Illuminating Eye Cream and Nourishing Night Cream will instantly...

Dial up your lookVolumising mascaraDesigned to plump and lift Hourglass-shaped brush to separate and define lashesSmooth, creamy textureInfused with jojoba wax to condition lashesSmudge and flake-resistant formulaProduct is non-returnable for hygiene...

Get the best of both worlds with e.l.f. Big Mood Mascara. Achieve bold, voluminous and lifted lashes that stay put thanks to nourishing jojoba wax. Plus, it's vegan and cruelty-free!...

A volumizing and lifting mascara with a unique hourglass-shaped brush head to give you big, bold-as-e.l.f. lashes Includes 2 Big Mood Mascara in shade BlackLengthens and lifts your lashesHourglass-shaped brush...

What it is: A volumizing and lifting classic black mascara with a unique hourglass-shaped brush head to give you big, bold-as-e.l.f. lashes. Why you'll love it: Lengthens and lifts your lashes...

The e.l.f. Big Mood Mega Volume & Lifting Mascara gives you that false lash vibe without smudging or flaking. For a bold look with definition, the brush head features an...

What it is: A volumizing and lifting mascara with a uniquely shaped brush head to give you big, bold as e.l.f. lashes—now in a waterproof formula! Why you'll love it: Waterproof...

What it is: Pigmented eyeshadow palettes that deliver 4 creamy, blendable colors in mini compacts. Why you'll love it: High pigment eyeshadow with blendable color Mix of 4 matte and shimmer...

Same formula, new look! What is it: An acne-fighting face primer infused with Tea Tree Oil, Salicylic Acid, and Vitamin E to also soothe and hydrate skin. Why we love: Helps...

Expertly blend your makeup with precision and ease using the Elf Blending Brush. This high-quality brush features soft, synthetic bristles that seamlessly blend products for a flawless finish. Perfect for...

This Elf Blush Brush is crafted with high-quality, synthetic bristles that evenly distribute blush for a natural, glowing finish. Designed by makeup experts, it ensures precise application and effortless blending...

Creates a customer blended glow.Use for a sculpted look.100% Vegan and Cruelty-Free.

This product is an antioxidant-infused serum that provides nourishment for your skin and imparts a sun-kissed glow. Why you'll love it: Tinted serum gives your complexion a sun-kissed glow (without...

Enhance your brow game with the Elf Brow Comb & Brush. The dual-sided design features a comb to help tame unruly brows and a brush to evenly distribute product for...

Meet the unrivalled ELF eyebrow gel designed to perfect the trendy fluffy soap brow look flooding your social media. Crafted with an extreme-hold formula, it effortlessly lifts, sculpts, and tames...

Achieve a flawless, airbrushed finish with the Elf Buffing Foundation Brush. Its densely packed, synthetic bristles blend and buff foundation for a smooth, even complexion. Expertly designed for precision and...

What it is: A medium-to-full coverage color-correcting foundation with broad-spectrum SPF 30 protection. Why you'll love it: Medium-to-full coverage foundation with a semi-matte finish Formulated with broad-spectrum SPF 30 sunscreen to...

What is it: A hydrating, lightweight and long-lasting color corrector in 5 shades to camouflage discoloration, dullness and redness. Why you'll love it: Hydrating and lightweight color corrective makeup that layers...

What it is: A long-lasting liquid blush that delivers a high-pigment pop of color to cheeks with a dewy finish. Why you'll love it: Long-lasting liquid formula delivers high-pigment color Lightweight...

Stay goldenLiquid bronzerDesigned to warm up the complexionPigmented finishEnriched with hyaluronic acid, rose flower water and hibiscus flower extract to help nourish the skinBuildable formulaFeatures a rounded applicator for easy...

What is it? A soft and reusable makeup remover pad that allows you to remove your makeup with only water. This makeup remover wipes your face clean from all types of...

A dual-sided clear eyebrow gel and mascara that grooms lashes and brows into place. Why you'll love it: Clear mascara and brow gel creates a healthy, defined look Works as...

The e.l.f. Cosmetics clear Soap Brow quickly and easily gives you the look you want. Inspired by the soap brow trend this styling brow soap sculpts and tames brows to...

  Transform your appearance with the Elf Coffee 'N Cream Highlighter Duo - a unique heart defensor highlighter powder duo created in collaboration with @thatsheart. With two complementary shades, coffee...

This Elf Concealer Brush boasts synthetic bristles that apply concealer with precision and blend effortlessly for a flawless finish. The soft bristles help to evenly distribute product without streaking or...

This Elf Concealer Brush boasts synthetic bristles that apply concealer with precision and blend effortlessly for a flawless finish. The soft bristles help to evenly distribute product without streaking or...

The Cream Contour Palette gives you a professional finish every time. It has been designed to highlight, sharpen, and sculpt, and is made from skin-loving ingredients you want, minus the...

After using your brush, spray several times over the brush bristles. Gently wipe the brush onto a clean cloth to remove makeup. Allow brush to fully air dry before next...

Infused with skin-loving ingredients Coconut, Green Tea, and Cucumber, known to hydrate and condition the skin Gives you a healthy-looking, dewy glow Facial spray holds your makeup in place for...

A serum formulated to promote the appearance of longer looking lashes and brows in weeks. Why we love? Enhances lashes and brows to make them appear longer and fullerNourishing formula...

This Elf Concealer Brush boasts synthetic bristles that apply concealer with precision and blend effortlessly for a flawless finish. The soft bristles help to evenly distribute product without streaking or...

Introducing the Elf Eyeshadow "C" Brush. This professional-grade brush is crafted with precise, densely packed bristles for effortless eyeshadow blending and application. Achieve seamless, professional results with every use. Upgrade...

This soft, synthetic brush lets you apply product with the lightest touch for a soft, sheer, natural-looking effect. The slight point at the tip fits nicely into the contours of...

What it is: A long-lasting lip stain that gives lips a sheer pop of color and subtle gloss. Why you'll love it: Long-lasting lip stain with a unique gloss-to-stain finishOne-swipe...

Elevate your selfies with the Elf Glow On The Go Selfie Light. With 36 bulbs and 3 brightness levels, it illuminates and highlights for a flawless photo every time. Take...

e.l.f. Glow Reviver Lip Oil is a nourishing tinted lip oil with a high-shine finish. It's an ultra-glossy, non-sticky lip oil that hydrates and enhances your lips' natural colour. Comes...

An ultra-glossy tinted lip oil that nourishes, hydrates and enhances your lips’ natural color. Non-sticky, hydrating lip oil with a high-gloss finishPlush, oversized cushion applicator hugs lipsInfused with lip-loving ingredients...

Long-lasting nourishing lip balm with a buttery soft formula Adds a wash of buildable color and a glossy finish Formulated with hydrating butters to create soft, supple lips Lip-hugging tip for a smooth...

What it is: A glowy liquid blush wand with a cushion-tip applicator to give cheeks a pop of radiant color. Why you'll love it: Easy-to-use blush wand with a cushion-tip applicator....

What is it: A liquid contour wand with a cushion-tip applicator for a naturally sculpted complexion. Why you'll love it: Easy-to-use contour wand with a cushion-tip applicator Gives you a radiant, naturally...

This liquid highlighter wand features a cushion-tip applicator that adds a luminous glow to your complexion, making it a must-have for any beauty routine. Why you'll love it: Easy-to-use highlighter...

What it is: A multi-purpose, liquid glow booster that gives your complexion a soft-focus social filter effect IRL. Why you'll love it: Glowy makeup and skincare hybrid for dewy skin Complexion...