Putty Primers are the #1 mass primer in America.*
Our best-selling face primer goes luminous! This primer delivers a soft, radiant base for your makeup application.
What we love:
Infused with hyaluronic acid and vegan collagen to help plump and hydrate the skin.
Velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect.
The ultimate grip on makeup.
Which Putty Face Primer is perfect for you?
Luminous Putty Primer – Perfect for those who want a radiant, glowing complexion.
Poreless Putty Primer- Perfect for those who want a poreless, flawless finish.
Matte Putty Primer – Perfect for those who want a shine-free matte complexion.
Pro Tip: Use the Putty Primer Applicator for easy and hygienic putty primer application.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
All e.l.f. products are cruelty free and vegan.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
How To Apply Luminous Primer:
Apply a thin, even amount of face primer to moisturized skin prior to makeup application.
Allow to set for 30 seconds before applying foundation.
Pro tip: Use the Putty Primer Applicator for easy and hygienic putty primer application. Apply primer to eyelids prior to eyeshadow application to lock your eyeshadow in place.
Read more about Which face primer is best for your skin type.