No rubbing is required. Garnier micellar cleansing water is perfect for everyday makeup. If heavy and waterproof makeup is more your style, try Garnier micellar oil infused cleansing water. If lighter make-up is more your style, you can try Garnier micellar cleansing water. It removes the maximum amount of makeup in one go without rubbing hard and makeup is off. Also, it cleanses skin so well taking-off the dirt and dead cells.