Receive an immediate lash lift effect with Maybelline Falsies Lash Lift Mascara WATERPROOF. Our lash lift formula delivers dramatic volume and length, giving the appearance of false eyelashes in a single tube. Our double curved brush and fiber-infused formula lifts, thickens, and lengthens lashes from the root for a clump-free, smear-free, and flake-free finish that lasts all day. For optimal results, hold the brush against your lashes and sweep from root to tip, repeating until desired look is achieved. Do not let dry between coats.