E.L.F.

Ideal for creating a smooth base for foundation, use this versatile mineral primer before applying makeup. The weightless silky formula is great for all skin types. This primer fills in...

This Illuminating Primer is ideal for creating a radiant glow with subtle shimmer. The weightless silky formula is great for all skin types. This illuminating primer fills in fine lines...

The primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application. The formula is infused with grape, Vitamins A, C, & E to help boost complexion and...

Same formula, new look! What is it: An acne-fighting face primer infused with Tea Tree Oil, Salicylic Acid, and Vitamin E to also soothe and hydrate skin. Why we love: Helps...

What is it: A loose setting powder that doubles as a photo filter, bluring imperfections for a soft-focus effect on the skin. Why we love: Sheer, natural coverage Reduces the appearance...

A dual-sided clear eyebrow gel and mascara that grooms lashes and brows into place. Why you'll love it: Clear mascara and brow gel creates a healthy, defined look Works as...

FLAWLESS FINISH: No Filter—because you don't need one. This loose setting powder has a light and silky texture that leaves your skin shine-free on the surface with natural luminosity from...

What is it? The triple-threat face primer set you need to create the perfect canvas.  Why We Love: Includes 3 putty primers formulated to be used on different areas of the face...

What it is: A volumizing and lifting mascara with a uniquely shaped brush head to give you big, bold as e.l.f. lashes—now in a waterproof formula! Why you'll love it: Waterproof...

What it is: A volumizing and lifting classic black mascara with a unique hourglass-shaped brush head to give you big, bold-as-e.l.f. lashes. Why you'll love it: Lengthens and lifts your lashes...

e.l.f. Glow Reviver Lip Oil is a nourishing tinted lip oil with a high-shine finish. It's an ultra-glossy, non-sticky lip oil that hydrates and enhances your lips' natural colour. Comes...

Indulge in the smooth texture and lightweight feel of our putty-to-powder blush, expertly designed to seamlessly blend into your skin. Why you'll love it: Highly pigmented, creamy blush formula melts...

This primer is a gel-based formula that hydrates and smooths the skin while providing a firm grip for your makeup. Why you'll love it: Gel primer formula grips makeup Gives skin...

This liquid primer is designed for a long-lasting makeup application and to create a poreless appearance. It is lightweight and comes in a 28 ml size. Why you'll love it:...

This liquid highlighter wand features a cushion-tip applicator that adds a luminous glow to your complexion, making it a must-have for any beauty routine. Why you'll love it: Easy-to-use highlighter...

What it is: A long-lasting liquid blush that delivers a high-pigment pop of color to cheeks with a dewy finish. Why you'll love it: Long-lasting liquid formula delivers high-pigment color Lightweight...

What is it: A liquid contour wand with a cushion-tip applicator for a naturally sculpted complexion. Why you'll love it: Easy-to-use contour wand with a cushion-tip applicator Gives you a radiant, naturally...

What it is: A glowy liquid blush wand with a cushion-tip applicator to give cheeks a pop of radiant color. Why you'll love it: Easy-to-use blush wand with a cushion-tip applicator....

What it is: A long-lasting liquid concealer that provides crease-resistant full coverage with a satin finish. Why you'll love it: Full coverage concealer with a satin finish Long-lasting wear Large doe...

What it is: A medium-to-full coverage color-correcting foundation with broad-spectrum SPF 30 protection. Why you'll love it: Medium-to-full coverage foundation with a semi-matte finish Formulated with broad-spectrum SPF 30 sunscreen to...

What it is: A crease-resistant liquid concealer that provides a matte finish and full coverage for up to 16 hours. Why you'll love it: Full-coverage concealer with a matte finish 16-hour...