E.L.F.

What it is: A long-lasting lip stain that gives lips a sheer pop of color and subtle gloss. Why you'll love it: Long-lasting lip stain with a unique gloss-to-stain finishOne-swipe...

Elf Lash It Loud Mascara is a must-have for voluminous lashes. With its innovative brush and formula, it provides up to 300% more volume for a bold and dramatic look....

What is it: A compact powder contour palette made up of four bronzing shades, designed to sculpt, shade, and brighten your complexion. Why we love: Contour powder formula with a satin...

Enhance your makeup application with the Elf Small Angled Brush. Its precise angle allows for effortless application of powders and creams, resulting in more defined and sculpted features. Made with...

Expertly blend your makeup with precision and ease using the Elf Blending Brush. This high-quality brush features soft, synthetic bristles that seamlessly blend products for a flawless finish. Perfect for...

This Elf Concealer Brush boasts synthetic bristles that apply concealer with precision and blend effortlessly for a flawless finish. The soft bristles help to evenly distribute product without streaking or...

This Elf Concealer Brush boasts synthetic bristles that apply concealer with precision and blend effortlessly for a flawless finish. The soft bristles help to evenly distribute product without streaking or...

This Elf Concealer Brush boasts synthetic bristles that apply concealer with precision and blend effortlessly for a flawless finish. The soft bristles help to evenly distribute product without streaking or...

Enhance your brow game with the Elf Brow Comb & Brush. The dual-sided design features a comb to help tame unruly brows and a brush to evenly distribute product for...

This Elf Blush Brush is crafted with high-quality, synthetic bristles that evenly distribute blush for a natural, glowing finish. Designed by makeup experts, it ensures precise application and effortless blending...

Introducing the Elf Eyeshadow "C" Brush. This professional-grade brush is crafted with precise, densely packed bristles for effortless eyeshadow blending and application. Achieve seamless, professional results with every use. Upgrade...

Achieve a flawless, airbrushed finish with the Elf Buffing Foundation Brush. Its densely packed, synthetic bristles blend and buff foundation for a smooth, even complexion. Expertly designed for precision and...

Expertly apply and blend powder products with the Elf Powder Brush. The soft, synthetic bristles evenly distribute product for a flawless finish. Achieve a smooth and effortless makeup application with...

Crafted with precision and expertise, the Elf Angled Blush Brush is a must-have for flawless makeup application. The angled shape allows for precise placement of blush on the cheekbones, while...

Apply and blend your Camo Liquid Blush—and other cream and liquid blushes—like an e.l.f.ing pro! This liquid blush brush features an angled brush head to easily blend out and stipple...

e.l.f.'s Ultimate Makeup Blending Brush is specifically designed for advanced makeup techniques that help achieve professional looks. The large dome-shaped head and densely packed bristles maneuver in and around the...

This soft, synthetic brush lets you apply product with the lightest touch for a soft, sheer, natural-looking effect. The slight point at the tip fits nicely into the contours of...

What is it: A lightweight facial mist spray that absorbs blue light, and sets your makeup. Why we love: Sets makeup and refreshes skin throughout the day Infused with Glucosylrutin that reduces...

Utilizing the same formula but with a fresh appearance, our Poreless Face Primer diminishes enlarged pores, fine lines, and wrinkles, creating a flawless and seamless base for makeup that lasts....

This primer stick is a solid gel that effectively hydrates and soothes the skin while preparing it for makeup. Experience a refreshing, cooling sensation with every use. Why you'll love...

Introducing the Elf Mini Holy Hydration! Face Cream 15g - a non-greasy, hydrating moisturizer that deeply nourishes and rejuvenates the skin. Why you'll love it: Travel friendlyReplenishes moisture for supple...

This lip mask is crafted with nourishing ingredients to effectively hydrate and soften your lips, leaving them smoother and healthier. Why we love: Leave-on formula delivers intense hydration to soothe...

This gentle exfoliant removes dry, dead skin to reveal a fresh, radiant complexion. Why you'll love it: Non-harsh liquid formula removes dead skinReveals a glowing, younger-looking complexionAllure Best of Beauty...

This daily moisturizer is enhanced with skin-loving elements to deeply nourish and hydrate without weighing down the skin. Why we love: Lightweight, creamy formulaHydrates skin with naturally nourishing ingredientsLocks in...

This product is an antioxidant-infused serum that provides nourishment for your skin and imparts a sun-kissed glow. Why you'll love it: Tinted serum gives your complexion a sun-kissed glow (without...

This limited-edition lip oil provides a translucent, glossy hint of pink shimmer and a delightful watermelon fragrance. Why you'll love it: Limited-edition lip oil slicks lips with a sheer pop...

Introducing a distinctive, adhesive gel primer with a revitalizing watermelon aroma - now available for a limited time! This primer expertly holds makeup in place. Why you’ll love it: Unique...

Discover the benefits of our bi-phase makeup setting spray, featuring a remarkably fine mist that effectively holds makeup in place for extended wear while providing a nourishing, dewy appearance.. Why...

What it is: A water-resistant retractable eyeliner pencil with a rich, creamy formula and incredible staying power. Why you’ll love it: Smudge-resistant, long-lasting formulaIntense color with a matte finishConvenient retractable...

What is it: A lightweight clear setting spray infused with essential vitamins to set makeup, control shine, and hydrate skin. Why we love: Lightweight, clear formulaHelps makeup stay put and...

Transform your makeup routine with our Makeup Mist & Setting Spray. This unique formula is specially designed to keep your face and eye makeup in place throughout the day while...

What is it:  Lightweight makeup setting spray for up to 16 hours of wear Why we love: Setting spray locks on makeup for up to 16 hours of wear Infused...

What it is: A water-resistant retractable eyeliner pencil with a rich, creamy formula and incredible staying power. Why you’ll love it: Smudge-resistant, long-lasting formula Intense color with a matte finish Convenient...

Same product, new look!  Voted best mass makeup primer by Infulenster! Minimize redness by using this versatile green-tinted primer. The skin-smoothing, silky formula is great for all skin types. Apply...

The e.l.f. Cosmetics clear Soap Brow quickly and easily gives you the look you want. Inspired by the soap brow trend this styling brow soap sculpts and tames brows to...

What is it: A makeup face primer created with acne-fighting ingredients. Formulated for acne prone skin to fight future breakouts while smoothing skin for a flawless and even complexion. Why we...

Poreless Putty Face Primers are the #1 mass primer in America.* Voted Best Mass Primer by Influenster! What it is: The ultimate makeup-locking face primer for a smooth and flawless finish. Why you'll...

Our best-selling primer goes matte! This velvety, formula delivers a perfect matte finish. What we love: This skin perfecting mattifying primer is infused with kaolin and white charcoal Absorb excess...

What is it: A moisturizing lip balm that hydrates with a sheer tint of color, all in a squeeze tube for easy application. Why you'll love it: New and improved formula...

Infused with skin-loving ingredients Coconut, Green Tea, and Cucumber, known to hydrate and condition the skin Gives you a healthy-looking, dewy glow Facial spray holds your makeup in place for...

  Transform your appearance with the Elf Coffee 'N Cream Highlighter Duo - a unique heart defensor highlighter powder duo created in collaboration with @thatsheart. With two complementary shades, coffee...

Our Perfect Finish HD Powder fills in fine lines and blur imperfections, giving your skin a soft, smooth finish. Use anytime, anywhere with the convenient, portable compact. All e.l.f. products...

What is it: A hydrating, lightweight and long-lasting color corrector in 5 shades to camouflage discoloration, dullness and redness. Why you'll love it: Hydrating and lightweight color corrective makeup that layers...

What it is: A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup. Why you'll love it: Gel primer formula with...

What it is: Highly pigmented and blendable 10-shade eyeshadow palettes in a mix of mattes and shimmers. Why you’ll love it: Choose from eight 10-shade eyeshadow palettes in a range of different...

This lightweight, tinted powder sets your makeup and helps blur the face for a smooth, shine-free complexion. Can be used alone, or applied throughout the day for a quick touch-up....

What is it: A lightweight, velvety-feel clear gel sunscreen with broad-spectrum SPF 35 that doubles as a blurring primer to grip makeup for long-lasting wear. Why you'll love it: Invisible face...

What is it: A clear, quick-dry sunscreen setting spray with broad-spectrum SPF 45 that easily reapplies over makeup and locks in your look for long-lasting wear with a natural finish. Why...

What it is: A multi-purpose, liquid glow booster that gives your complexion a soft-focus social filter effect IRL. Why you'll love it: Glowy makeup and skincare hybrid for dewy skin Complexion...

What it is: Pigmented eyeshadow palettes that deliver 4 creamy, blendable colors in mini compacts. Why you'll love it: High pigment eyeshadow with blendable color Mix of 4 matte and shimmer...