E.L.F.

AMPED UP EYE LOOK: Get an amped up eye look with e.l.f. Liquid Metallic Eyeshadow! This liquid eyeshadow delivers a high-impact, metallic finish through multi-dimensional metallic pearls. The shade Comet...

  PRODUCT INFORMATION A hydrating, long-wearing liquid foundation that provides just the right amount of medium, buildable coverage and a satin finish. Long-lasting satin finish foundation that provides medium buildable...

Long-lasting nourishing lip balm with a buttery soft formula Adds a wash of buildable color and a glossy finish Formulated with hydrating butters to create soft, supple lips Lip-hugging tip for a smooth...

STICK FACE SUNSCREEN: This portable sunscreen stick delivers broad spectrum SPF 50 sun protection and is also water resistant (80 minutes).NO WHITE CAST: Applies clear on all skin tones for...

THE ULTIMATE ANTI-AGING SERUM: Introducing your skin’s e.l.f.ing game changer. The most powerful retinoid you can get without a ’script reduces the appearance of fine lines and wrinkles over time.CREATES...

What is it: An under-eye brightener that works to correct the appearance of dark circles and illuminate the under-eye area for a refreshed look. Why you'll love it: Features color-correcting...

Long-lasting, eye-opening lift for more voluminous lashesErgonomic handles for comfortable and easy useSpecially designed contoured curve and stronger spring for safe and easy lash curlingMade from skin-loving ingredients and 100%...

What is it: The ultimate trio of mini eyebrow tweezers to expertly shape, define, and groom your brows. Why we love: Set of three stainless steel tweezersKit includes a flat...

What it is: A solid cleansing balm that melts into a luxurious oil to easily melt away makeup. Why you'll love it: Makeup remover cleansing balm easily removes cosmeticsLeaves skin...

Nourishing cleansing balm that melts into oil and rinses off cleanInfused with hyaluronic acid, ceramides and peptides for smooth, hydrated skinSuitable for all skin typesRecommended to double cleanse for extra...

What is it? A rich hydrating eye cream that deeply moisturizes the eye area while minimizing dark circles. Why We Love: Rich formula is infused with hyaluronic acid and peptides...

Create a flawless face with the Pointed Foundation brush This Taklon brush features a tapered brush head for precise application with an even, streak-free and flawless finish Perfect for concealing,...

Create an airbrush effect with the Flawless Concealer Brush using any liquid or powder concealer. The unique rounded shape allows you to contour and cover areas easily. Create buildable coverage...

Smudge-proof liquid eyelinerPigmented and long-lasting formulaFine tip brush for easy and precise applicationSuitable for natural and dramatic eye looks100% vegan and cruelty-freeApply along the lash line starting at the inner...

To get rid of dark circles, enlarged pores, dry skin, or sensitive skin use e.l.f. ... The creams, such as the Illuminating Eye Cream and Nourishing Night Cream will instantly...

BRIGHTENING FACE MAKEUP PRIMER: Makeup primer, meet skincare. This face primer with skin-perfecting benefits is enriched with superstar ingredients like 2% Vitamin C to help brighten your complexion and even...

Meet the unrivalled ELF eyebrow gel designed to perfect the trendy fluffy soap brow look flooding your social media. Crafted with an extreme-hold formula, it effortlessly lifts, sculpts, and tames...

A serum formulated to promote the appearance of longer looking lashes and brows in weeks. Why we love? Enhances lashes and brows to make them appear longer and fullerNourishing formula...

A primer-infused, long-lasting foundation that achieves a soft-focus, non-cakey look and stays put. Includes sponge for easy application and buildable coverageProvides airbrushed finishReapply as necessary for desired coverage

A volumizing and lifting mascara with a unique hourglass-shaped brush head to give you big, bold-as-e.l.f. lashes Includes 2 Big Mood Mascara in shade BlackLengthens and lifts your lashesHourglass-shaped brush...

Multi-use, hydrating gel serum drops that reveal a juicy, radiant complexion both instantly and over time. Why you'll love it: Gel serum drops Gives skin a dewy, plump look with a...

Putty Primers are the #1 mass primer in America.* Our best-selling face primer goes luminous! This primer delivers a soft, radiant base for your makeup application. What we love: Infused...

A sticky-as-e.l.f. primer that grips makeup for long-lasting wear while helping minimize the look of excess shine for a smooth, matte finish.

Dial up your lookVolumising mascaraDesigned to plump and lift Hourglass-shaped brush to separate and define lashesSmooth, creamy textureInfused with jojoba wax to condition lashesSmudge and flake-resistant formulaProduct is non-returnable for hygiene...

The e.l.f. Big Mood Mega Volume & Lifting Mascara gives you that false lash vibe without smudging or flaking. For a bold look with definition, the brush head features an...

A lengthening mascara that uses buildable tubing technology to give the dramatic look of lash extensions.  Tubing technology wraps lashes in lightweight tubes for instant, buildable length Flexible, tapered silicone...

A long time industry mascara favorite is Benefit Roller Lash, made famous by its curved brush for its lifting and curling capabilities. Until recently, there wasn’t really a true dupe...

Stay goldenLiquid bronzerDesigned to warm up the complexionPigmented finishEnriched with hyaluronic acid, rose flower water and hibiscus flower extract to help nourish the skinBuildable formulaFeatures a rounded applicator for easy...

10-piece eyeshadow palette featuring a range of neutrals and rose golds to create everyday eye looks like a pro A mix of matte, shimmer and pearl finishes Ultra-pigmented, blendable color...

Creates a customer blended glow.Use for a sculpted look.100% Vegan and Cruelty-Free.

E.l.f. Primer-Infused Matte Bronzer delivers a natural, sun-kissed glow with a long-lasting, smudge-proof finish. Its unique formula, infused with a subtle primer, glides on smoothly and blends effortlessly to minimize...

A unique cream-to-powder bronzer that delivers highly pigmented, buildable color for a natural sun-kissed glow.

This 4-piece rose gold makeup brush travel kit includes all the brushes you need for a flawless face on the go. While the handles may be perfect for travel, the...

Elevate your selfies with the Elf Glow On The Go Selfie Light. With 36 bulbs and 3 brightness levels, it illuminates and highlights for a flawless photo every time. Take...

A light buildable, ultra-fine pressed finishing powder that blurs the appearance of skin, and reduces shine for a soft-focus glow that lasts. Lightweight, ultra-fine pressed finishing powder delivers light buildable...

A cream-to-powder, wear-everywhere blush stick that delivers a highly blendable kiss of color to eyes, lips, and cheeks. Versatile, multi-use stick makeup for eyes, lips, and cheeksNon-greasy feeling, lightweight formula...

An ultra-glossy tinted lip oil that nourishes, hydrates and enhances your lips’ natural color. Non-sticky, hydrating lip oil with a high-gloss finishPlush, oversized cushion applicator hugs lipsInfused with lip-loving ingredients...

What is it? A soft and reusable makeup remover pad that allows you to remove your makeup with only water. This makeup remover wipes your face clean from all types of...

After using your brush, spray several times over the brush bristles. Gently wipe the brush onto a clean cloth to remove makeup. Allow brush to fully air dry before next...

Get the best of both worlds with e.l.f. Big Mood Mascara. Achieve bold, voluminous and lifted lashes that stay put thanks to nourishing jojoba wax. Plus, it's vegan and cruelty-free!...

What is it: A dermatologist-developed, clean skincare set featuring our Pure Skin collection—all in perfect on-the-go sizes. Why we love: Trial and TSA-friendly sizesEnriched with skin-loving ingredients like Oat Milk,...

The e.l.f. Cosmetics Hydrating Core Lip Shine is a 2-in-1 melting lip balm combining an outer shell with a hint of color, and an inner heart shaped core packed with...

This Lip Plumping Gloss helps plump the lips with nourishing hydration. The invigorating high-shine formula provides a soothing sensation while it volumizes. Enriched with Vitamin E and Coconut Oil to...

Lightweight face sunscreen and primer with broad-spectrum SPF 30Available in three shimmer finishes for a natural, radiant glow: sheer peach shimmer, sheer champagne shimmer (NEW!), and sheer bronze shimmer (NEW!)Non-greasy...

Enjoy this cheek palette with 4 gorgeous blush shades that allow you to mix and match to create different looks. Create a beautifully pigmented look that lasts all day. e.l.f....

The Cream Contour Palette gives you a professional finish every time. It has been designed to highlight, sharpen, and sculpt, and is made from skin-loving ingredients you want, minus the...

What it is: A long-wear powder blush infused with primer for seamless blending and incredible staying power. New shades available! Why you'll love it: Primer-infused blush for long-lasting colorBuildable color...

This clear wax pencil helps shape and tame brows for a flawless look that stays put. Draw on perfection with this clear pencil that is universally flattering for any hair...

Introducing the new and improved Elf Lip Exfoliator Strawberry 3g, a gentle sugar-based scrub that removes dry, dead skin for softer, smoother lips. Say goodbye to chapped lips and hello...

Create the perfect brows and keep lashes full and lush with this Eyelash & Eyebrow Wand. The spoolie brush head helps to define lashes and remove clumps after mascara application....